"What we do for your business?"
© 2008 mediasense of minnesota
Advertising doesn't create a product advantage... It can only convey it.
~ William Bernbach
~ William Bernbach
The Process
Analysis: "Don't fix it if it isn't broken." - the first thing we do is look at the current situation and then analyze the plan, the budget and the result. I learn something new everyday, and use what I learn to make all my clients' advertising plans more effective.
Planning: In my experience, most businesses are buying packages from sales reps. While buying a package isn't all bad, sometimes when you buy a package, you are buying filler programs that just don't make sense for your product or your target market. We find alternatives to buying the programs that you want without the filler.
Buying: In my time as a media salesman, I was somewhat amazed at how many people just paid the list price for a spot. I negotiate price based on the size of the audience. Media prices based on size of the audience, availabilities, type of audience reached, and emotional elements of the program. If the media is selling based on estimated audience sizes, we make them guarantee it with "post-buy" analysis.
Production: This part of the process starts with ideas and ends with a message that will sell your product. We fill in all the blanks that appear once you start the process. I use multiple sources to produce TV and Radio spots, and always keep our collective eye on the target. The ultimate goal of your creative is to have a perspective customer call you, click on your website, or step inside your store.
"How do you charge for your services?"
| n | Media Planning & Buying |
| n | Copy writing & commercial production |
| n | Web Site design, hosting & management |
| n | Logo design |
| n | Graphic layout and design |
| n | Commissioned based on purchased media |
| n | Hourly or flat rate by the job or piece |
| n | Monthly flat fee |
"How do you save me money?"
| n | Time savings |
| n | Lower media rates |
| n | More efficient placement |
| n | Elimination of weak advertising products |
"Can you show me some of your work?"